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My DNA Footwear Review
DNA footwear is one of the top online shoe stores that carry a huge collection of trendy shoes at discounted prices. The store sells men’s, women’s and children’s shoes in various styles and colors collected from over 100 top designers like Betsey Johnson, BC Footwear, Barbara Bucci, Charles David,G-Star and Paris Hilton among others.
To save your time, the online store has divided its site into categories where you can find shoes ranging from sandals to heels, and include styles such as platform, evening wear, flat, sport shoes, slippers and clogs; the boots section has an exquisite variety of rain boots, heeled boots, booties and over the knee amongst others.
Not only does DNA Footwear offer styles conforming to the latest trends in shoes, it also carries the favorite classics, like ballerina-style shoes, boat shoes, and loafers, at competitive prices. One of the most recent innovations is the NEw Saucony Hattori, the lightest show ever made.
The company operates four retail stores in Brooklyn, New York.
If, like me, you don’t live within commuting distance of Brooklyn, you can avail yourself of its internet presence at DNA Footwear. Although its primary product is shoes, you can also shop for a limited number of other categories of products.
More specifically, the types of products you can find on this website include:
- Women’s, men’s, and kids’ shoes
- Women’s, men’s, and kids’ boots
- Women’s, men’s, and kids’ sport footwear
- Women’s men’s, and kids’ sandals
- Scarves and gloves
- Handbags and clutches
- Wallets and keychains
Is DNA Footwear Worth It? – Key Features and Benefits
Here is what makes DNA Footwear stand out among other designer shoes and boots stores:
The site provides a size chart that converts between US and UK sizes and also provides sizing information based on the length of the foot in both inches and centimeters. This aids the customer in selecting the size that will best fit him or her.
You can view the daily deals that DNAfootwear.com is offering with a simple click of your mouse—no need to subscribe to its email publication. This makes obtaining knowledge of the current sales much easier.
You won’t have to pay any sales tax on footwear purchases if you live in any state other than New York. This will save you money on your purchase.
- The site ships most of its orders via UPS for a flat fee of $5.95 (within the U.S.). This is a great, low rate.
I especially like the fact that the site provides you with multiple views of its products, including a back view, which a lot of sites don’t provide.
DNA Footwear Cons – Disadvantages
1. The site does not provide as many choices by which to narrow your search as some other
online shoe retailers do, so it may take you longer to find exactly what you want.
2. Although the main business of DNA Footwear is shoes, the sizes that it offers via its
online site is severely lacking compared to similar sites. For one thing, only length, not
width, options are available on line, so I assume that you can order just medium widths
when shopping on the website.
What Stores Might Be Better Than DNA Footwear?
Key competitors of DNA Footwear are:
- Shiekh Shoes (read review and get coupon for Shiekh Shoes)
- Heels.com (read review and get coupon for Heels)
- 6pm.com (read review and get coupon for 6pm)
- Jildor Shoes (read review and get coupon for Jildor Shoes)
- Shoe Buy (read review and get coupon for ShoeBuy)
- Coward Shoe (read review and get coupon for Coward Shoe)
- Della Moda (read review and get coupon for Dellamoda)
How Does DNA Footwear Compare To Similar Merchants?
I looked at a couple of other websites that are in direct competition with DNA Footwear. The first was Shiekh Shoes.
DNA Footwear vs Shiekh Shoes
Like DNA Footwear , Shiekh Shoes has brick and mortar stores in addition to its online presence. Shiekh Shoes carries more categories of items, such as apparel, than does DNA Footwear, but the website does not seem to have as extensive a selection of footwear as DNA Footwear does.
Like DNA Footwear, Shiekh provides a size conversion chart on its website and free shipping on orders of $50 or more. Shiekh has a much more liberal return policy than DNA Footwear, however. There is no need to obtain a return authorization number, and returns are accepted within a 60-day time frame, as compared to DNA Footwear’s 15-day return period.
DNA Footwear vs Heels.com
The second website I researched for comparison purposes was Heels.com. Unlike DNA Footwear, this online retailer deals exclusively with women’s shoes. It does not carry men’s or kids’ footwear or any other categories of products. As such, the site is designed to make it easy for the user to find a shoe that fits in any number of styles, brands, sizes, and colors.
The website provides a more inclusive shoe fitting guide than the one provided on the DNA Footwear website, too. Not only does the guide provide for conversions between the US and UK sizes, but it also includes conversions for EU, Australian, Japanese, and Mexican shoe sizes as well as the foot length measurement that corresponds to these sizes in both inches and centimeters. The return policy of Heels.com is more liberal than either that of DNA Footwear or Shiekh Shoes. It has a 90-day return period, with no cost to the customer. Pre-paid FedEx or USPS shipping labels are provided.
What Is the Cost at DNA Footwear?
The cost of the products varies greatly by category and brand. To give you an idea, some sample prices are:
- Joan of Artic mid-calf boot by Sorel = $149.99
- Lynnea mid-heel bootie by UGG Australia = $199.99
- Augustina Boutique 9 black flat = $69.99
- Frye Hobo shoulder bag = $398.00
- Boys’ Radio bootie by Frye = $38.00
- UGG Australia Snowbyrd glove = $65.00
There is no sales tax on footwear products shipped outside the state of New York. However, all accessory items offered on the website are subject to tax. DNA Footwear offers free shipping on orders of $50 or more.
The firm has a 15-day return policy on unworn merchandise. Customers must call ahead for a return authorization number. Shipping costs are not refundable.
What Are Others Saying? Testimonials – Feedback – Comments
The positive reviews on DnaFootwear.com focus on the reasonable prices and the selection of hard-to-find shoes. Based on other comments, it appears that there is a problem if a customer enters shipping and billing addresses that differ. Reviewers were outraged at the hoops that they had to jump through when this happened, and a couple reported that they just decided to cancel their orders.
Any Promotional Coupons for DNA Footwear? How to Buy at a Discount
As affiliates of DNA Footwear, we regularly check for coupon codes and promotional deals that work so that you will get the best prices. If there are any DNA Footwear coupon codes or discounts available today you will find them at the top of this page.