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My Identity Direct Review
Identity Direct allows you to put your child's name on their favorite book, school bag or other item. They sell a variety of personalized merchandise. I was able to simply select the items that I wanted and enter the personalization. Most of the products sold on Identity Direct are for children, but there are a few, such as coffee cups and mailing labels that adults can use as well.
Products sold by Identity Direct are available all over the world. Children love having something with their name on it, and this Web site offers such a variety – including many items that I would never have thought of personalizing for my child. One of the most popular product the company offers is My Adventure Book series which includes the very popular My Christmas Adventure story.
The site includes hundreds of products including many that feature popular characters such as Winnie the Pooh, Diego, Disney princesses, Elmo and many more. Every one of the items come personalized with the child’s name and, in some cases, other information, such as age and city. Some of my favorite products from Identity Direct include:
- School supplies
- Holiday items, such as ornaments and letters from Santa
- Growth charts
- Photo frames
- Snow globes
- Home décor items, such as doormats
- Baby items
Is Identity Direct Worth It? – Key Features and Benefits
There are a few things that make Identity Direct stand out.
One of the things that make this site different from some others is the sheer number of products that are available for personalization. Some sell only books, but this site has a seemingly endless array of products.
Another great feature is that they offer licensed character merchandise. Some kids don’t want to read a book unless it has their favorite Disney princess on the cover.
The site is so simple to use. The user-friendly format walked me step-by-step through the process of personalizing and ordering the merchandise that I had selected. It couldn’t have been any easier.
- They offer a 30 day, 100% money back guarantee if I don’t like the products for any reason.
I also liked that I could check the status of my order online rather than having to call.
- The site is very easy to navigate and the “new products” button makes it easy to find the latest additions to the site.
Identity Direct Cons – Disadvantages
While I liked the merchandise and the easy-to-use nature of the site, there are a couple of things that gave me pause.
There are not a lot of details about some of the products. There are pictures of the book covers, for example, but you cannot see the inside of the book or learn about the story until it arrives. Also, the dimensions of most items are not provided, so you have to wait until it arrives to know the size of an item.
The shipping times might be longer than you might want. Some of the items ship from other countries. Some of the products will take more than a month to arrive from the time that the order is placed.
Some of the items are a bit pricey. A storybook ranges from $11.99 to $17.99. A single Sesame Street bib costs $19.99.
- What Stores Might be Better than Identity Direct
Key competitors include:
How Does Identity Direct Compare to Similar Merchants?
I looked at a couple of competitor’s sites for comparison. The first was Simply Personalized. This site did not have as large of a selection of items as Identity Direct, but they did have some items that were not available from Identity Direct including fake magazine covers featuring the child’s name and photograph and wedding related items. I also noticed that some of the prices were a bit lower. For example, some of the books that sold for $17.99 on Identity Direct were only $14.99 on Simply Personalized. It is important to note that not all of the items were less expensive, but some were. The Simply Personalized Web site was also very easy to use, except that they do not specify which items on the personalization section of the form are required the way that Identity Direct does.
The next competitor that I looked at was Personal Creations. This site also had popular character books and some of the prices seemed right on par with Identity Direct. The day that I visited the site, they had a banner with a discount code that would allow me to take a percentage off of my order based on how much I spent. During checkout, I noticed that Personal Creations had an option to include a card with a personal message which I thought was a nice touch.
What is the Cost?
Because the items are so numerous and diverse, the prices, obviously, are as well. A few examples:
- Books range from $12.99 to $17.99
- 30 iron-on labels and 30 vinyl labels for $19.95
- Personalized Christmas ornaments starting at $14.99
- Two styles of hats for $14.99
The shipping cost for my book was a quite reasonable $2.99. Payment options include American Express, Visa, MasterCard, Discover, Macy’s, Fingerhut and PayPal.
They offer a 30-day money back guarantee. The return policy states that if you are not satisfied for any reason that you can receive a refund or a replacement product. At the time that I placed my order, I did not have any discount codes or coupons. There was, however, a space to enter discount or coupon codes, so I am sure that Identity Direct offers discounts from time to time.
What are Others Saying?
Several of the reviews from others about Identity Direct mentioned how long it took to get their orders.
One customer said that Identity Direct had no record of an order for which his credit card had been charged. When his wife called customer service, she felt that she was treated poorly and no resolution to the problem was reached. She located an address for the corporate office and, finally, the issue was resolved. Still, even after all of that, he said that he was so satisfied with the merchandise that he would order from Identity Direct again.
Another customer said that she felt the products were wonderful, but slightly overpriced. She also was unhappy with how long it took to receive her merchandise.
In spite of the long shipping time, most reviewers were ultimately happy with the items that they purchased.
Any Promotional Coupons for Identity Direct? How to Buy at a Discount
As affiliates of Identity Direct, we regularly check for coupon codes and promotional deals that work so that you will get the best prices. If there are any Identity Direct coupon codes or discounts available today you will find them at the top of this page.